More than 20 years experience in Sales and Marketing started his professional career as consultant in the Strategic Management Services division of Andersen Consulting. Afterward he held various managerial positions in companies as Heineken, SC Johnson Wax y Wanadoo. Later on he worked as Marketing Director in Bodegas Vinartis Group and Caballero Group, being a member of the Steering Committee of these companies. In his last five years, before founding JoinForces he was Partner and held the position of Strategy and Marketing Director in ADN- Ayuda al Desarrollo de Negocio.
He has handled FMCG brands such as: Amstel, Buckler, Desperados, Murphy`s, Pronto, Mr. Forza, Pato WC, Edge Progel, Forza, Señorío de Los Llanos, Pata Negra and Ponche Caballero, Marqués de Irún, Lustau, among others. He has led strategic marketing projects, marketing outsourcing and business development both in industrial sectors and services companies, such as: hostelry, alcoholic beverages, automotive, transportation, utilities, B2B and B2C services, luxury goods and financial services.
- Degree in Economics and Business Administration by Autonomous University of Madrid, specializing in Quantitative Methods.
- MBA by IESE – Barcelona
- WhatsApp lanza su app para negocios goo.gl/Hrz4X1 #WhatsApp #Estrategia #Marketing #Desarrollo de Negocio https://t.co/M8sBGvF7bq
- Amazon abre su primer supermercado sin cajeros goo.gl/94YV7U #Amazon #Marketing #Estrategia #Experiencia… twitter.com/i/web/status/9…
- Nintendo vuelve a sus orígenes lanzando juguetes de Cartón goo.gl/t7Bmcy #Tendencia #Nintendo… twitter.com/i/web/status/9…