3

  • Qualitative and quantitative market research
  • Results analysis
  • Definition of business levers of the new product:
    • Pricing
    • Profit
    • Positioning
    • Brand Essence
  • Pricing
  • Profit
  • Positioning
  • Brand Essence
  • POS (point of sale) performance: business levers and price positioning
  • Segmentation, categorization and prioritization of customers